Revolutionizing Home Sales: The Power of Digital Marketing in Real Estate

November 17, 2023

Revolutionizing Home Sales: The Power of Digital Marketing in Real Estate

When was the last time that you went shopping online, like on Amazon or Google? Well, real estate really is no different when you're selling your home, placing a yard sign on your front lawn and putting your home in MLS is too basic and frankly, you deserve better service and more expertise than that. 

 

Are you missing out on social media platforms with the most traffic? You need maximized exposure to get your home in front of the most potential buyers. 95% of buyers search online for their next home and 77% use social media. Yet only 16% of agents use social media in their marketing. And of that 16%, only 1% are doing it correctly. As a real estate professional, I want to offer more and better.

 

So I came up with a strategic digital marketing plan that places your home in front of thousands of potential buyers Weekly. You're probably looking at this video as a result of those efforts. If you'd like to learn more about how I use cutting edge marketing tools inspired by Fortune 500 companies to showcase your home to a broader audience, give me a call.

 

I'm Amber Johnson, and I'm here to make your real estate experience exceptional. Welcome to Pillar Real Estate.

Recent Blog Posts

A North County SLO Fall Drive Worth Stealing

Amber Johnson  |  October 21, 2026

How Pets Bring Comfort and Companionship to Veterans

Amber Johnson  |  October 21, 2026

What Should Buyers Check Before Buying a San Luis Obispo Condo Facing a Shared Courtyard?

Amber Johnson  |  October 21, 2026

Check privacy, shared-space rules and activity near the unit before deciding whether courtyard-facing condo living suits you.

What Should Buyers Check Before Buying a Templeton Home with a Wood-Burning Stove?

Amber Johnson  |  October 20, 2026

Review the stove, venting, documentation and insurance questions before treating wood heat as a benefit of the purchase.

Is Arroyo Grande a Good Fit if I Want to Bike for Everyday Errands?

Amber Johnson  |  October 20, 2026

Test the routes to your actual errands, what you need to carry and your backup options before choosing a home around cycling.

Would I Prefer Living in Morro Heights or the Cloisters in Morro Bay?

Amber Johnson  |  October 20, 2026

Compare these two Morro Bay areas through the specific homes, daily routes and property features that matter to your household.

Can I Run a Client-Facing Home Business While Living in San Luis Obispo?

Amber Johnson  |  October 20, 2026

Check the property’s jurisdiction, current home-business rules and private restrictions before assuming clients can visit your home.

Should I Remove an Above-Ground Pool Before Selling My Paso Robles Home?

Amber Johnson  |  October 20, 2026

Compare keeping the pool with removal, site restoration and buyer appeal before spending money on pre-sale work.

Can Los Osos Homes in Different Price Ranges Have Different Market Conditions?

Amber Johnson  |  October 20, 2026

Compare a consistent property type and reporting period within relevant price brackets before treating a broad market headline as guidance for a particular home.

Let's Talk

You’ve got questions and we can’t wait to answer them.

Follow Us