Revolutionizing Home Sales: The Power of Digital Marketing in Real Estate
November 17, 2023
November 17, 2023
When was the last time that you went shopping online, like on Amazon or Google? Well, real estate really is no different when you're selling your home, placing a yard sign on your front lawn and putting your home in MLS is too basic and frankly, you deserve better service and more expertise than that.
Are you missing out on social media platforms with the most traffic? You need maximized exposure to get your home in front of the most potential buyers. 95% of buyers search online for their next home and 77% use social media. Yet only 16% of agents use social media in their marketing. And of that 16%, only 1% are doing it correctly. As a real estate professional, I want to offer more and better.
So I came up with a strategic digital marketing plan that places your home in front of thousands of potential buyers Weekly. You're probably looking at this video as a result of those efforts. If you'd like to learn more about how I use cutting edge marketing tools inspired by Fortune 500 companies to showcase your home to a broader audience, give me a call.
I'm Amber Johnson, and I'm here to make your real estate experience exceptional. Welcome to Pillar Real Estate.
Amber Johnson | October 7, 2026
Show buyers how the workshop supports real uses while documenting access, utilities, permits, condition, and the property’s broader value.
Amber Johnson | October 7, 2026
Use the cash-sale share as context for competition and negotiation without treating one market measure as the whole story.
Amber Johnson | October 6, 2026
Compare work schedules, route options, daily errands, and the time you want to keep for life outside the car.
Amber Johnson | October 6, 2026
Consider morning routines, outdoor plans, home comfort, visibility, and the local weather patterns that influence daily life.
Amber Johnson | October 6, 2026
Amber Johnson | October 6, 2026
Compare daily routes, parking, recreation, housing patterns, and the routines each part of San Luis Obispo supports.
Amber Johnson | October 6, 2026
Amber Johnson | October 6, 2026
Compare two commute directions, work schedules, daily errands, and neighborhood priorities before choosing where to live.
Amber Johnson | October 6, 2026
Clarify the well agreement, available records, maintenance responsibilities, and buyer questions before the home reaches the market.
You’ve got questions and we can’t wait to answer them.
Amber Johnson, Founder
Pillar Real Estate
805.835.3425
DRE# 01925434
1345 Park Street
Paso Robles, CA 93446