Learn Our Strategy To Get Top Dollar

Unlock our exclusive online resource library dedicated to Home Sellers by simply dropping your email. You'll receive a link to discover our unique digital marketing approach to maximize your property's value, comprehensive checklists for achieving top dollar for your home, in-depth videos covering the entire listing process from start to finish, and much more!

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7 Steps to Sold

Search

Find a Real Estate Agent

We know selling a home can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.

Learn

Learn Your Home's Market Value

We’ll assess your home’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We’ll then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.

List

List Your Home

We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your home. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.

Shine

Make it Shine

It’s all about curb appeal, and your home needs to shine inside and out before putting it on the market. We’ll strategize with our network of skilled vendors to ensure improvements, staging, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your home. Remember, you only have a matter of seconds to make a great first impression, so make it count.

Market

Market Your Home

A unique home needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic open houses, and alerting local buyer’s agents to give your home optimum exposure. We’ll utilize our trusted network of vendors, such as photographers, to make your home come to life and create local and global awareness.

Negotiate

Negotiate the Best Price

At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. We want to arrive at a fair market price where you walk away happy.

Finish

Seal the Deal

The day you’ve been waiting for has arrived — the closing! We’ll be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your home!

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Pre-order Our Seller's Book

The Strategic Seller

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Rhonda Falcone
Kelly M.
Lauryn F.
Clinton C.
Tim B.
Seller / Buyer
Buyer
Buyer
Seller
Buyer | Seller
Buyer
Buyer
Buyer & Seller
Buyer
Buyer
Seller
Buyer
Buyer
Buyer
Seller
Buyer
Buyer
Buyer
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Seller
Buyer
WHAT OUR CLIENTS SAY
When we decided to sell our house in Paso Robles, we started researching realtors and came across Pillar Realty. Amber Johnson is a first class Broker/Realtor. We knew instantly that she was the right fit for us. From the very beginning Amber jumped in and helped us when we were having problems loading our POD. I have never seen a realtor pitch-in the way Amber did. I cannot say enough good things about ...

— Rhonda Falcone

WHAT OUR CLIENTS SAY
I’m so glad I chose Amber Johnson for my real estate process needs. Her knowledge and experience, combined with her patient approach, made this otherwise stressful undertaking so much easier. I highly recommend her to anyone looking for top-notch real estate services!

— Kelly M.

WHAT OUR CLIENTS SAY
I’ve worked with Amber several times. She’s professional, courteous and goes the extra mile for her clients. She loves what she does and it shows! I’d recommend her as a buyer’s or listing agent!

— Lauryn F.

WHAT OUR CLIENTS SAY
Amber is absolutely amazing! She is so thorough, understanding, and patient throughout the entire process. She helped us buy our first home and made an intimidating experience feel so smooth and easy. I would recommend her to any friend or family member, and are so grateful to have someone so professional on our side!

— Clinton C.

WHAT OUR CLIENTS SAY
We had the pleasure of working with Amber as our agent on multiple home buying and selling experiences, and we can’t say enough positive things about her professionalism, expertise, and dedication. From the moment we contacted Amber, she demonstrated a deep understanding of the local real estate market. She took the time to listen to our preferences and needs, and her knowledge helped us find our latest ...

— Tim B.

WHAT OUR CLIENTS SAY
Amber is the most conscientious and diligent real estate agent you can imagine. She just helped us with the sale of a condo at a very difficult time in the local market and she worked hard to get us the best price we could get. Amber has also helped us buy properties and she is equally effective as a buyers agent. You can trust that Amber will represent your interests in every transaction. She is also ve...

— Seller / Buyer

WHAT OUR CLIENTS SAY
Amber is incredibly thorough and an absolute professional. We sent her on a half-dozen house shopping adventures and she was extremely patient and provided all the background due diligence and responded quickly to all requests. I have no reservations with recommending Amber Johnson as their real estate agent; in fact, I already have

— Buyer

WHAT OUR CLIENTS SAY
You’re in great hands with Amber Johnson! She’s reliable, punctual, resourceful, patient, honest & kind. She helped us find a beautiful home. We couldn’t be happier with the level of service that Amber provided to us.

— Buyer

WHAT OUR CLIENTS SAY
Amber worked with us for the better part of a year as our buyers agent. The challenge was considerable because we live on the opposite side of the country and we weren’t able to personally view most of the properties we considered. We worked with a few agents before Amber, but it didn’t work for one reason or another. Amber’s communication via text, phone and email was just what we needed. Amber hung in ...

— Seller

WHAT OUR CLIENTS SAY
Amber was very friendly and happy to assist with any questions that we had. She responded quickly to emails! As part of the subdivision we bought in, Amber is still our point of contact. She answers are questions right away and is very helpful.

— Buyer | Seller

WHAT OUR CLIENTS SAY
We worked with Amber for about a year before we found the right house for us. We were working together from out of town, which made the process more challenging. Amber always kept us up to date as homes came on and went off the market, and paid great attention to our likes and dislikes as we viewed homes. She was immediately responsive to our questions and comments about the various properties, took time...

— Buyer

WHAT OUR CLIENTS SAY
Amber was amazing in listing and getting us a new house. Very knowledgable and was prompt with our questions and needs. We would call Amber in a heartbeat if we had to sell and buy a new house again. We highly recommend Amber for your next or first house purchase.

— Buyer

WHAT OUR CLIENTS SAY
Amber is simply the Best at what she does! She helped us sell and buy a home with low stress; she took care of all the details and kept us on track with deadlines. She always answered any questions promptly and shared her knowledge when needed. I highly recommend her services to anyone looking to buy and/or sell a home!

— Buyer & Seller

WHAT OUR CLIENTS SAY
Amber was an excellent partner and representative for us as we went through our first home search and buying experience! We took a long time to find the perfect place but she stuck with us through the frustrations. Great at communication and tried to keep us in the loop the entire way through as well as went to bat for us when we needed help.

— Buyer

WHAT OUR CLIENTS SAY
Amber was a pleasure to work with. As first time buyers we didn’t know exactly what we were getting ourselves into. Amber was the perfect choice!! She is knowledgeable, patient, and is very quick to respond. She explained the process step by step and always had our best interests in mind. The sale went through flawlessly and we never had to question anything that was going on since Amber had broken down ...

— Buyer

WHAT OUR CLIENTS SAY
We put our house on the market, it had an offer in 8 days. Everything was going through and the byers were pretty qualified, that made everything move so smooth. Amber was Great, she answered all my questions and almost every day kept me up to date on the progress. I will recommend her to any one who wants a Good Agent. She was the best.

— Seller

WHAT OUR CLIENTS SAY
Amber is awesome, got us into our first house and was very helpful! Being first time home buyers we had tons of questions along the way and she was easy to communicate with and very informative of what needed to be done. Would recommend to friends and family!

— Buyer

WHAT OUR CLIENTS SAY
Amber is a tremendous resource and I wouldn’t consider a property purchase in the central coast without her. She is a true professional, always available, and very well versed in the region. She has assisted my family on multiple properties and we wouldn’t consider a purchase without her.

— Buyer

WHAT OUR CLIENTS SAY
Amber was so helpful for our first time home buying process. She helped us through every step of the way and was always available for our questions. She went above and beyond to make sure we understood the process and all the necessities of home buying. She had great availability and was prompt with getting back to us. She shared so much of her knowledge with us. She was great!

— Buyer

WHAT OUR CLIENTS SAY
I hired Amber to sell my town house in Livermore, CA November 2015. Amber was highly reliable, responsive, professional and knowledgeable. She was quick to answer any questions and made the process of selling my home easy. An offer was accepted within 2 months of putting our home up, which was as quick as anyone could ask for through the holidays! I would highly recommend Amber for any real estate transa...

— Seller

WHAT OUR CLIENTS SAY
From the first time we contacted Amber we felt completely at ease! As first time home buyers she listened to us and answered all of our questions we had and addressed all of our concerns. She took her time to help us find our perfect home and was with us every step of the way. From the first contact to the close of our escrow we could not have been more pleased. We always thought buying a house would be ...

— Buyer

WHAT OUR CLIENTS SAY
Not only is Amber a fountain of knowledge, she cares. We always feel like she is looking out for our best interest with options, thorough research, and honest feedback. I would refer Amber to anyone whether it is you’re just looking for info or ready to jump in and buy!

— Buyer

WHAT OUR CLIENTS SAY
I could not be happier with Amber as a relator! She helped my husband and I buy our first home, and was with us every step of the way. My husband is pretty good with all that stuff, where as things tend to go over my head. Amber took the time to explain everything and make me feel so comfortable during the entire process! She is able to see your decision as more than a sale, but as finding the RIGHT home...

— Buyer

WHAT OUR CLIENTS SAY
My wife and I used Amber as our REALTORr® for purchasing a second home. We happened to find Amber as she was the listing agent on a property we were interested in. She worked with us for 3 or 4 months until we came back to the first property we saw. She represented the buyer and seller in this transaction which can be a difficult transaction to navigate. Not with Amber she was calm, unbiased and fair. We...

— Buyer

WHAT OUR CLIENTS SAY
My husband and I worked with Amber to sell our house, and she was absolutley amazing! Being a first time home seller, I was very new to the process but Amber explained everything thoroughly and was always available to answer any questions we had. We felt so informed every step of the way! Our home was under contract in a matter of days, and the entire closing process was so much smoother than I ever coul...

— Seller

WHAT OUR CLIENTS SAY
Amber helped us purchase our first home and was extremely professional and helpful throughout the process. Naturally, as first-time homebuyers, we were extremely nervous heading into this process. From the moment that we connected with Amber, she made us feel at ease and guided us step by step through the process, answering all of our questions along the way. We highly recommend Amber and will definitely...

— Buyer

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