Why New Construction Is Quietly Becoming the Best Deal in Today’s Market

New home construction is giving buyers something they haven’t had much of lately: options and leverage. More brand-new homes are available right now, and builders are offering incentives that make these homes more affordable than most people expect.

It’s a combo you don’t see very often — and it’s putting buyers in a great position this season. Here’s why this moment matters and why having your own agent is the smartest move you can make.

1. More New Homes Are Available Right Now — and That Window May Not Stay Open

You’re seeing more new construction on the market for good reason. Builders have delivered a bigger batch of homes, which means:

• More modern communities

• More move-in-ready options

• More floor plans

• More upgraded finishes

But that variety may not stick around.

Zonda’s data shows builders have already started tapping the brakes on new starts. That’s a good thing for the overall market — it prevents overbuilding — but it also means your choices might shrink soon.

Forecasts show that downward trend continuing next year.

Right now, about 1 in 3 homes for sale (27%) is new construction, per Redfin. That’s higher than normal, but actually the lowest share in four years. Why? Because builders want to sell what they’ve already built before adding more inventory.

If you want options, now’s the time to get serious.

2. Builder Incentives Just Hit a Post-Covid High

Here’s where things get even better.

To keep their inventory moving, builders are rolling out the strongest incentives we’ve seen in years. And these perks directly help improve affordability:

• Price cuts

• Closing cost credits

• Upgrade packages

• Mortgage rate buydowns

According to the National Association of Home Builders (NAHB):

• 65% of builders are offering some type of incentive

• 41% are cutting prices — the highest share since Covid

And historically, builders pull back on incentives as buyer demand ramps up heading into spring. So your negotiating power? It’s strongest right now.

With the right agent, you can often stack incentives — and you’d be surprised how far that can stretch your budget.

More choices + better deals = the best new-construction climate buyers have seen in years.

Bottom Line

If you’ve ever wondered whether a brand-new home is within reach, this might be your moment.

With generous builder incentives and more new homes on the market, buyers have a real shot at getting more home for less headache.

Want to know which builders in your area are offering the best deals? Connect with a local agent who knows how to negotiate with builders (and who works for you — not them).

If you could get a brand-new home for less than you thought… would you want to see what’s available?